A predictive question is a question you define when building a BASEQ model expressing the predicted output you expect to extract from the data set.

This question will vary depending on the business problem you want to solve.

For example, “What is the probability that customer segment [ABC] will experience [churn] (a specific activity) in [Q3 2025] (a specific period)?”.

The predictive question guides the model in learning from your data and making predictions.